How Search Became an AI Problem
The evolution from keyword matching to semantic understanding didn't happen overnight. Here's the product thinking behind modern search architecture — and why relevance is now an AI problem first.
I help marketplaces, AI companies, and product teams unlock growth through Search, Recommendations, LLMs, and Product Strategy.
Experience from
Measurable Impact
Additional GMV Generated
Marketplace Search & Ranking
Operations Efficiency Improvement
LLM-powered workflow automation
Years Building AI Products
Search · Recommendations · LLMs
Users Impacted
Across marketplaces and platforms
What I Build
Each problem space connects. Search improves with AI. AI products grow with experimentation. Growth compounds with better relevance.
End-to-end search architecture from query understanding to result ranking. Hybrid retrieval, re-ranking, and continuous experimentation to move conversion metrics.
Designing AI-native products from first principles — RAG pipelines, agentic workflows, evaluation frameworks, and copilot experiences that deliver measurable business value.
Systematic marketplace growth through experimentation culture, ads product design, and conversion optimization. From cold-start to sustainable GMV expansion.
Case Studies
About
Evgeniy Abzalov
AI Product Leader
I build AI products at the intersection of search, machine learning, and user value. Over 9 years across Alibaba Group, Sber, and Birmarket, I've shipped systems that serve millions of users and generate measurable business impact.
My work lives at the boundary between technical depth and strategic clarity — translating complex AI capabilities into products that customers actually use and businesses can grow with.
I'm currently expanding into robotics and autonomous systems — convinced that the product discipline developed in high-velocity software AI will be critical in physical AI.
Future Focus
Experience
2019 – 2022
Led search and recommendation product development across marketplace verticals. Drove relevance improvements at scale serving millions of daily active users.
2022 – 2023
Owned LLM product strategy and AI-powered workflow automation. Delivered 130× operational efficiency gains through intelligent process automation.
2023 – Present
End-to-end product leadership for marketplace platform. Scaled GMV through search transformation, experimentation culture, and growth-oriented product strategy.
The best AI products aren't built by adding AI to existing workflows. They're built by rethinking what's possible when intelligence is a first-class primitive.
Thoughts
Available for consulting
Whether you're scaling a marketplace, building AI products, or solving hard search problems — I'm open to conversations that lead somewhere meaningful.